Müşteriler problemlerini çözmek ve ihtiyaçlarını tatmin etmek için ürün ve hizmetler satın alırlar. Bunlara para harcamalarının nedeni mal ve hizmetler onlar için ‘değer’ oluşturuyor olmalarıdır. İşletmeler değer üretir. Müşteriler ihtiyaçlarını… Read more »
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