Perakendenin geleceğine ilişkin söyleyeceklerimizden bir diğeri, inovasyon (yenilikçilik) ve marka yönetiminin başarı kriterleri arasında yer almaya devam edeceği yönünde olur. Bu olgu, perakendeciler ve tüketici ürünleri imal edenler için aynı… Read more »
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