Pazarın bazı sektörleri, diğerlerine oranla daha şanslı olabiliyor. Bu tür iş alanlarını incelediğimizde –tümünde ortak olmasa da– bazı özelliklerini tespit edebiliyoruz. Örneğin pazar henüz doymamış olabilir. Ürün veya hizmetler müşteri… Read more »
Birden fazla kriteri bir arada gerçekleştirmek istediğimiz –kimi zaman zorunda olduğumuz– bir dünyada yaşıyoruz. Örneğin bir yandan keyif aldığımız gıdaları yiyip içmek istediğimiz halde aynı zamanda sağlıklı kalmayı istiyoruz. Gene… Read more »
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